"It was the best of times, it was the worst of  times; it was the age of wisdom, it was the age of foolishness; it was the epoch of believe, it was the epoch of incredulity; it was the season of light, it was the season of darkness; it was the spring of hope, it was the winter of despair...", above is the classic beginning of 《a tale of two cities》.

Just like the beginning of 《a tale of two cities》, 2020 is destined to be an extraordinary year. A sudden outbreak of Convid-19 has swept the world, which has hit all industries in the world, especially the artificial plant industry. It is facing unprecedented challenges. A series of problems come one after another: the Canton Fair will stop; People don't know when to start work; The boss is worried that the workers can't come back; Production was stopped and shipment was delayed after the order was placed; the capital chain was tense; there were no orders for several months, and the workers had nothing to do.

1、 Too sudden to be on guard

This epidemic came suddenly. At the beginning of the year, the artificial plant industry was caught off guard. The impact is another reshuffle after several years of environmental supervision, and many unqualified factories will close. If we analyze it optimistically on the other side: it further stabilizes the position of normal factories and powerful factories. The fittest will survive, leaving the strong and eliminating the weak.

This epidemic has set off a learning upsurge of crisis management. Crisis management is a special management science. It is a prevention and treatment system and corresponding measures established in advance to deal with sudden crisis events, resist sudden disasters and minimize damage as far as possible. What crisis management measures should the artificial plant industry take?

2、 Opportunities in danger

Where there is a risk, there is an opportunity. Many artificial plant manufacturers and customers carry out their own crisis management. The government has also executed a series of tax relief policies.

Measures taken by the artificial plant supplier:

1. Work at home. Many companies use some online office software to work at home, which not only avoids the risk of  being infected, but also saves costs.

2. Optimize the platform.

Taking care of platforms (such as Made-in-China, Alibaba, etc.) is a trivial and boring thing. Many artificial plant manufacturers reorganize and release products, delete old and bad image products, diversify keyword settings, update product brochures and participate in online training. After a series of efforts, the quality of the platform has been improved and the number of inquiries has also increased. At the same time, many artificial plants manufacturers have optimized their official websites to improve the marketing of aircraft carriers ; others have optimized social platforms, such as Facebook and pinterest, uploading some valuable pictures and videos on these platforms. Some colleagues found that many people in foreign countries would decorate their homes because they were stuck at home. So they pushed home websites on pinterest or Facebook, trying to win praise and attention. However, this should not be too frequent, because it will easily cause information harassment to the other party.

3. Publish original articles on the official website. Now valuable content is the key to the success of online marketing in the era of social media. Publishing original articles on the official website and adding some key words appropriately in the articles can improve the flow and increase the collection of Google.

4. Product transformation. Some artificial plant suppliers will try their best to provide finished products so that customers can arrange products after unpacking, such as potted and tree products; if it is a large outdoor product, try to match the whole set for sale, such as nail gun, nail, etc. for customers, if necessary, the binding video tutorial can be attached to the mail.

5. Do what your customer like. Check the guest's website, check which products are popular, and do video promotion combined with your own products, such as promoting olive leaves, bamboo trees and cactus.

6. Practice your internal skills. Employees can learn more in their spare time and take online training courses to enhance their personal competitiveness. Peter Senge said: enterprises that can achieve success are all those that employees work hard to learn. Only those enterprises that know how to stimulate learning enthusiasm and learning ability at all levels in the organization can be proud of others.

7. Develop new products. Innovation is only in progress, and it is not finished anytime, many artificial plant suppliers use this pause time to continue to dig deep into the market demand, continuously develop marketable customer products, and constantly give customers a sense of freshness.

Measures taken by customers:

1. Suspend order production. During the outbreak of Convid-19, a Canadian customer in the artificial plant industry sent a group of e-mails to inform the suppliers that the retail store in the customer's location should be closed for at least a few weeks, the production of all orders should be suspended, the shipment should be delayed, and the specific delivery time should be notified. The customer sincerely explained: we understand that different orders will be in different stages, some orders have been completed and are waiting for shipment. We are responsible and valuable customers, we will not cancel any orders of the suppliers, we just pause for a while and reschedule the future according to the actual situation.

2. Home office and network platform marketing

Many artificial plant customers also generally take home as office, in the remote office environment, improve the efficiency of time utilization, and use a series of network platforms (Facebook, pinterest, etc.) to marketing.

Measures taken by the government:

The government has also adopted a series of tax-free policies, such as the promulgation of the following provisions: from January 1, 2020 to December 31, 2020, the income obtained by taxpayers in providing living services shall be exempted from value-added tax, urban maintenance and construction tax, educational surcharges and local education surcharges.

In addition, the social insurance of enterprises also has a lot of relief in the company

3、 Flowers bloom in spring

China's artificial plant industry has experienced a lot of hardships, but the employees have always been growing up in the ordeal. As long as the artificial plant suppliers and customers work together in the same boat, with the support of the government's tax reduction and exemption policy, when the epidemic situation is eliminated and the spring flowers bloom, the final victory must belong to the most tenacious of us.

As Nietzsche said: what does not destroy us will make us stronger.